The Australian team, Jason Manning and Mark Paton with Søren Klausen, CEO.
My Instore Radio Accelerates Growth Strategy with New Office in Sydney, Australia, Opening November 1, 2024
My Instore Radio, a leading provider of custom background music and digital signage for businesses worldwide, is thrilled to announce the opening of a new office in Sydney, Australia.
“This strategic expansion is a key milestone in our growth strategy and strengthens our commitment to serving clients across the Asia-Pacific region,” says Søren Klausen, CEO of My Instore Radio.
With offices currently in Billund, Denmark, and Los Angeles, USA, My Instore Radio has grown rapidly and now serves clients in over 40 countries. “The addition of our new Sydney location means we are now available across all time zones, enabling us to provide 24/7 customer service.”
The innovative platform and high-quality service allow businesses to seamlessly manage music, advertisements, and branding across multiple locations using an intuitive web interface. This helps ensure every environment delivers the optimal audio experience, tailored to each brand and its unique customer base.
Research consistently highlights the importance of the right in-store music on shopping experiences and customer behavior. Businesses in retail and hospitality understand the power of music in elevating the customer experience. My Instore Radio’s clients include fashion stores, supermarkets, retailers, furniture outlets, hotels, restaurants, convenience stores, hair salons, and many more.
“Our new office in Sydney reflects our ongoing growth and commitment to delivering outstanding service to our clients,” says Søren Klausen. “As we expand our reach in the Asia-Pacific region, we’re excited to bring our in-store music and digital signage platform to businesses looking to enrich their customer experience, strengthen their brand, and maximize sales.”
Facts:
My Instore Radio began in 2011 in Billund, Denmark when our CEO and founder, Søren Klausen, had a great idea together with partners from a local Danish radio station: “Let’s create custom radio stations for brands all over the world by streaming music over the Internet.” It turned out to be a great idea. My Instore Radio has now expanded into more than 40 countries, serving thousands of locations around the world.