Who we are

My Instore Radio began in 2011 in Billund, Denmark when the founding partners of a local Danish radio station had a great idea. “Let’s create custom radio stations for customers all over the world by streaming music over the Internet.”

Since those humble beginnings, the company has grown tremendously expanding into more than 35 countries with thousands of locations worldwide!

In 2018, My Instore Radio joined forces with In-Store Radio, an American company founded in 2006, to fully expand into the U.S. market.
We already serve thousands of locations in the United States and we’re excited about our future!

Billund is also where LEGO was founded, and the town is brimming with fun LEGO-inspired décor and childhood wonder. That same sense of fun is infused in everything we do at My Instore Radio.

For us, this isn’t just a business, it’s FUN! We LOVE music and want to share it with the world.
We truly enjoy helping our clients create the perfect music mix for their customers. We also love creating the ads that help those businesses reach levels of success they have only dreamed of.

We also take customer service very seriously. We truly care about the success of your business and go to great lengths to help you solve whatever problems you may have. To us, you’re not just a “client”, you’re a friend and we strive every day to treat you with respect and care.

We want your business to thrive and we know how to make it sound amazing! So, don’t hesitate to call us with any requests you can think of. We’re here to help.

Søren Klausen, the CEO of My Instore Radio

Søren Klausen, the CEO of My Instore Radio, is a former Radio Host and DJ. He is also founder of the company.

What we do

My Instore Radio is a subscription-based music streaming solution for your store – whether you are a single store or a worldwide brand. We make it easy to play music in your store, restaurant, hotel, office or work space.

We provide you with a free internet music player. You don’t need a computer or any other device; simply connect the player to the Internet and then to a receiver or amplified speakers in your store. The player is pre-configured when it arrives, so it will automatically start playing music when you plug it in.

Our system is flexible and easy to use. We can adjust the music settings to fit your customer demographics or you can manage everything yourself.
You don’t have to install any software, just sign in from our website and access our user-friendly interface. You can even have different music settings for different times of the day or week – and of course different music settings for different times of the year and for special occasions.

We screen all songs in our library to ensure the best possible music experience for your customers. With a simple click, you can avoid songs with explicit subject matter.

You can also configure and control ads, jingles and announcements in your playlist. Upload audio files to your account and decide how often you want to play your content.
The content management system is built on principles used in professional radio stations.

Every day, we create new customized playlists based on your settings and our music updates. You’ll never have to worry about spending time making your store sound right.
You can change all settings, both music and adverts, at any time. You will hear the changes within a few minutes.

Have more than one store? Our system makes it easy to control multiple locations with one master account. And we provide an online support portal for managing and monitoring all your locations.

Download our free app from the AppStore and monitor your player(s) on your phone and see which songs have been played and when.

We’re here to answer any of your questions. Don’t hesitate to contact us for more information!

Our team


Søren Klausen - CEO of My Instore Radio

Søren Klausen

Brian Roberts - VP of sales and ad production of My Instore Radio

Brian Roberts
VP of Sales and Ad Production (US)


Jan Holm
Business Development Manager

Support and customer care

Daniel Hansen
Support & Customer Care

Lotte Thomsen - Support & Customer Care for My Instore Radio

Lotte Thomsen
Support & Customer Care

Therese Roberts - Support & Customer Care for My Instore Radio

Therese Roberts
Support & Customer Care

Jesper Stengård Thomsen
Support & Customer Care

Music management

Allan Tang - Music Manager for My Instore Radio

Allan Tang
Music Manager

Christopher Zingg - Music Manager for My Instore Radio

Christopher Zingg
Music Manager


Jakob Søholm - IT Developer

Jakob Søholm
IT Developer

Poul Christensen - Technical Director

Poul Christensen
Technical Director

Ronni Madsen
IT Developer

Cristian Paraschiv - IT Developer

Cristian Paraschiv
IT Developer