Digital Signage

Digital signage bring your messages to life

Visual communication has become the standard of our age. As human beings, we are essentially visual creatures and the emotive power of imagery and video very often speaks louder than words.

Digital signage is therefore one of the most effective ways to communicate to consumers and shape the in-store shopper experience.

Our many years of experience with in-store radio has taught us first-hand how to shape a consumer experience to e.g. increase the duration of shopper visits, the size and number of items in shoppers’ baskets and the perception of the store or brand involved. We are now applying this deeply rooted knowledge and expertise in the field of visual communication as well.

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Combine your in-store experience with video walls to share the latest and greatest news about your business

Digital Signage storefront display

Take advantage of a digital storefront screen to display new promotions and specials outside business hours.

Digital Signage from My Instore Radio

Our digital signage solution is an easy-to-use, yet powerful, web-based platform that gives you complete control of the content and messaging in your stores from anywhere. It lets you easily change content automatically during the day or week to match your shopper audience, special occasions – or even the weather!

On top of this powerful platform, we apply our unique customer approach. We always focus on the individual customer situation and agenda. We are therefore with you every step of the way towards a solution that matches your expectations and requirements – from ideation over shopper impact to tangible outcomes and results.

Our highly skilled staff of professionals can guide and provide individually tailored advice on all aspects of the digital signage value chain such as: concept development, signage campaign strategies and delivery, screen technology, screen placement, content creation, content delivery, efficient content management, seasonal adjustments, analytics processing – and any other specific aspects that may need to be addressed to ensure a great outcome and impact in your stores.

Efficient in-store marketing

Video walls attract attention and speedy deployment of new promotions and specials makes digital signage more efficient than traditional print advertisements, posters or signs.

  • Easily access and remotely manage content online from anywhere
  • Schedule in advance by time of the day or day of the week to ensure your content is always current
  • Target your digital video content down to the specific player/screen level
  • Increase operational efficiency
  • Display marketing advertisements and upsell services
  • Update your content within minutes
  • Raise brand awareness

Combine your visual communication with custom in-store music and messaging to set the scene for an exciting and immersive shopping experience.

Digital Signage in restaurant

What is Digital Signage?

Digital signage is a method of displaying digital video content and digital images on a screen, or series of screens in stores, malls, supermarkets, restaurants, hotels, etc.

In place of static signs, posters and traditional print ads, the dynamic digital sign transforms the way customers see your business. Have you ever walked past a digital screen without taking a glance at it?

A video wall or digital sign allows you to change the messages easily according to the time of the day and give your viewers a fresh experience all the time.

No matter what the size and type of business you have, digital signage has the ability to attract more attention, upsell services, spotlight sales and grow customer loyalty. Statistics shows that retail stores with digital signage have a significant increase in purchases.

Content is uploaded to an online control panel and driven to the screen by a media player connected to the Internet.

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