It’s Not Just Music. It’s Your Mission, On Repeat.
Most shoppers and donors never hear why their dollars matter — because most thrift and resale organizations have never had the budget for a real communication channel. We give you one: audio, signage, and voice built to turn every store visit into a reminder of your mission. Trusted by more than half of Goodwill Industries’ locations in the U.S., St. Vincent de Paul, and some of the largest thrift and resale retailers in the world.
The Channel You’ve Never Had
Most thrift and resale organizations run lean. There’s rarely room in the budget — or the mindset — for anything that looks like a commercial. So, the mission speaks for itself, or it doesn’t speak at all.
That means most shoppers never learn where their money goes. Most donors never hear how their donation changed a life. Some shoppers just want a good deal, and that’s fine — but the ones who’d shop more, donate more, and tell their friends, simply because they finally understood why it matters? They’re standing in your store right now, and no one’s telling them.
We’re not selling you background music. We’re giving your mission a voice it has never had the budget or bandwidth to use — one that reaches your most motivated supporters every single time they walk through the door.
Why Thrift & Resale Retailers Choose Us
- Increase shopper dwell time and basket size
- Reinforce your mission at the donation drop-off and the checkout line
- Free up store managers from producing their own content
- One consistent voice across every location
What We Provide
- The voice of your mission — custom audio blending music with why you exist
- Voice production, two ways — Fast turnaround studio voiceovers or AI-generated ads in about 10 minutes
- Digital signage that reinforces the message everywhere shoppers, donors, and staff look
- Centralized multi-location rollout support
- Multilingual production
Proven at Scale
We manage the music and branding for more than half of Goodwill Industries’ US locations — the largest dedicated partner in the network — plus St. Vincent de Paul and several of the largest thrift and resale retailers in the world, backed by 20+ years of thrift-specific experience.
And it’s personal, too. Our VP of Sales and Ad Production, Brian Roberts, started his career at a local Goodwill and later completed Goodwill Industries International’s Executive Leadership Development Program. Combined with years of helping thrift and resale organizations get more from their in-store radio, that experience gives Brian a firsthand understanding of the industry, its challenges, and the opportunities unique to thrift retail.
“The video and audio platforms provided by My Instore Radio are essential to us communicating effectively with both customers and team members.”
“My Instore Radio has been a huge asset for our marketing department. Brian will turn any of our marketing campaigns, mission program info or events into tailored ads that we can air in our stores – or even tailor certain ads for certain stores.”
“We have been using My Instore Radio for over 15 years. They have earned our loyalty because the quality of the product and service are top shelf!”
Add Branded Messaging to Drive Sales
Promote a markdown day or a donation drive with branded messages scheduled between songs — informing shoppers without interrupting the flow.
Use in-store messaging to:
- Highlight promotions and color-of-the-week deals
- Thank donors and encourage more giving
- Share your mission and community impact stories
Turn Shoppers Into Advocates
When shoppers understand what their purchase supports, they come back — and they talk about it. We help you build that connection through storytelling, not sales pitches, and turn your most engaged shoppers into people who spread your mission for you.
Support Your Team, Not Just Your Shoppers
The best in-store experience starts behind the scenes — breakroom recognition, back-of-house signage, and a stronger team culture across every location.
Make Every Season Count
Halloween, the holidays, back-to-school — we build seasonal campaigns that position your store as the smarter, more sustainable choice, while reminding shoppers every purchase supports your mission.
MIR MEDIA PLAYER
Designed for Simplicity
Our plug-and-play hardware makes it easy to get started. You don’t need a tech team — just plug in, connect, and start streaming. We provide remote support, automatic updates, and scheduling tools that are simple to use but powerful in impact.
- Easy setup
- Remote content updates
- Reliable playback
