With over 30 years of experience in the music and audio industry, Søren Klausen brings expertise and passion to My Instore Radio, the innovative platform redefining in-store music solutions. Søren began his career as a professional DJ, mastering the art of curating music to captivate diverse audiences. This skill set paved the way for a successful transition to radio, where he became a host and producer for some of Denmark’s largest and most influential commercial radio stations, including Radio Victor, Skala FM, Sky Radio, and others.

Throughout his career, Søren developed a unique ability to craft soundscapes that resonate with specific, targeted audiences—a talent that became the foundation of My Instore Radio. Recognizing the transformative power of music to influence emotions, behaviors, and brand perception, Søren envisioned a platform that empowers businesses to enhance customer experiences through tailored music solutions. This vision materialized in a cutting-edge service that combines his vast industry knowledge with advanced technology, delivering customized soundtracks to elevate retail spaces.

As CEO of My Instore Radio, Søren Klausen exemplifies leadership grounded in innovation and excellence. His hands-on approach ensures that every client benefits from personalized audio experiences, leveraging his decades of expertise to create soundscapes perfectly aligned with each brand’s identity and audience.