In-store radio or retail radio is a custom “radio station” just for your business. Having your own “retail radio station” allows you to take control of the music playing in your retail store, restaurant, hotel, gym, office or whatever business you’re in.
Music helps create the best possible shopping experience for your customers and when customers are in a great mood, they spend more time and money. They’ll return to your store and remember your store and your brand. Retail radio allows you to insert custom-made ads into your “station” and you can educate your patrons on how you can best serve them or encourage them to take advantage of special sales.
My Instore Radio gives you the power, through your custom “retail radio station”, to more effectively influence customer behaviors by:
- Supporting positive brand perceptions
- Highlighting exceptional store image
- Emphasizing outstanding product value
- Creating a unique atmosphere and mood
- Encouraging dynamic customer flow
- Directing consumer purchasing decisions
- Targeting specific consumer groups
- Spotlighting benefits of your business over that of your competitors
- Encouraging cohesion between your brand, products, stores and customers
- Aligning your marketing plan with campaigns and seasons
When done right, music can directly influence sales. When done wrong…
Our team of experts will help you create the perfect music mix for your retail radio to support all these key factors.